Network marketers create their personal brands around their unique values, expertise, skills and passions. Yet, many marketers often separate who they are in ‘real life’ and who they are in business. Needless to say, when one decides to ‘personally brand’ their business, one must face the challenge of showing authenticity and ‘being themselves’ across the board. Many of us network marketers have come from professional or corporate working environments with ‘professionals’ (exposed) and ‘individuals’ (private). As for many people, my
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